Minha Visão

Apple Will Privacy Improvement Will Cut Facebook Ad Revenue – NextBigFuture.com

cupom com desconto - o melhor site de cupom de desconto cupomcomdesconto.com.br


The Apple iOS 14 operating system will require apps to ask users for permission to collect and share data using Apple’s device identifier. Facebook will not collect the identifier for advertisers (IDFA) on our own apps on iOS 14 devices.

The identifier was critical for Facebook targeting its audience network ads. Facebook says the Apple security and privacy change will halve Facebook audience network revenue.

In 2015, Audience Network had a $1B revenue run rate in ad spend. In 2018, $1.5 billion was paid by Facebook to developers and publishers.

Over 1 billion people see at least one Audience Network ad every month.

cupom com desconto - o melhor site de cupom de desconto cupomcomdesconto.com.br

SOURCES- Facebook
Written By Brian Wang, Nextbigfuture.com

Print Friendly, PDF & Email
READ  Você está seguro 14 dias sem sintomas após uma exposição ao COVID-19? - NextBigFuture.com

cupom com desconto - o melhor site de cupom de desconto cupomcomdesconto.com.br

Deixe uma resposta

O seu endereço de e-mail não será publicado. Campos obrigatórios são marcados com *